Experience & Conversion
We detect what's blocking conversion on your site
We analyze what happens when someone tries to browse, inquire, book or buy. We identify where friction occurs and what should be fixed.
Tell us your problemWhen to apply this analysis
Designed for websites and eCommerce that already receive visits but aren't converting them into concrete actions.
Your site gets traffic but generates few inquiries or sales
Visitors arrive, but very few end up taking a concrete action.
It's unclear where in the journey users are dropping off
There's abandonment, but it's not clear whether it happens during navigation, on the form, at checkout or elsewhere.
The site loads slowly or has issues on mobile
Technical performance is affecting the experience and likely the conversion rate.
Forms or contact channels aren't working as they should
Users try to inquire or get in touch, but there's friction or failures in the process.
Changes were made to the site and results got worse
A design, content or technology update had a negative impact that's unclear how to reverse.
The conversion rate dropped without an obvious cause
Numbers fell, but there's no clear explanation of what triggered it.
What we analyze
We assess the full journey from when the user arrives at the site to when they complete, or abandon, an action.
Performance and Core Web Vitals
Load speed, visual stability, interactivity and behavior across different devices and connections.
Navigation and structure
Information architecture, menus, content hierarchy and ease of finding what the user is looking for.
Content and clarity
Readability, relevance and the ability of content to guide the user toward the expected action.
Forms and contact channels
Functionality, fields, steps, error messages and friction at the points where users try to inquire or get in touch.
Cart and checkout
For eCommerce: purchase flow, payment methods, validations and drop-off points during the process.
Behavior and abandonment
In-site journey, exit pages, friction points and patterns that explain the lack of conversion.
What you receive
We document the issues found, their impact on conversion and what should be fixed first.
Documented findings
Issues identified in the journey and the points where they appear.
Evidence
Metrics, observations and tests supporting each finding.
Prioritization
Issues classified by their impact on conversion.
Recommendations and action plan
What to fix, in what order and what to validate during implementation.
After the analysis
Recommendations can be implemented by your team or vendor. If you need support, we can accompany the implementation, validate changes or take charge of the agreed improvements.
Implementation by your team
Your team or vendor receives the action plan and recommendations.
Guided implementation
Your team makes the changes while NebulaPixel validates and tests.
Implementation by NebulaPixel
We execute the agreed improvements when the project requires direct support.
Is your site converting what it should?
Tell us what's happening and we'll review the case to determine what kind of analysis you need.
Tell us your problem