Insights

Analysis and perspectives

Cases, observations and criteria on SEO, digital experience and eCommerce.

All SEO Digital Experience eCommerce

What a Test Purchase Can Catch That Analytics Never Will

Data shows you aggregate behavior across thousands of users, but it can't tell you what a single customer actually experiences while trying to buy something. A real, end-to-end test purchase surfaces problems no dashboard can show on its own.

August 3, 2026 7 min

Digital Experience

Your Site Is Slow: What to Check Before Deciding You Need a New Website

A slow site can hurt the experience and hold back conversion, but a poor performance score doesn't automatically mean it's time to rebuild. Before making that call, it's worth understanding what's actually causing the slowdown and whether it can be fixed on the current platform.

July 25, 2026 7 min

SEO

Your Site Gets Visits But No Inquiries: Where to Look for the Problem

Traffic doesn't automatically mean business opportunities. When visits climb but inquiries don't follow, the issue could be who's arriving, where they land, or what happens afterward. Before spending on more traffic or a redesign, it helps to understand exactly where in that sequence the opportunity is getting lost.

July 12, 2026 7 min