Digital Customer Journey
We detect what's holding back your digital results
We analyze visibility, performance, navigation and conversion to identify where you're losing sales, bookings, inquiries and business opportunities.
Tell us your problemWhere opportunities are lost
A website can receive traffic and still lose customers before a purchase, booking or inquiry.
Your business doesn't show up where people search
Visibility, indexing, content or search intent issues can limit the relevant traffic reaching your site.
The site takes too long to load
Poor performance affects the user experience, especially on mobile, and can reduce engagement and conversion rates.
Users arrive but don't move forward
Site structure, content or navigation can create friction before users reach the desired action.
Traffic exists but inquiries or bookings are low
Forms, contact processes or unnecessary steps may be blocking conversion.
The eCommerce loses sales during checkout
Cart abandonment, checkout flow, payment methods, customer support or post-purchase experience can generate drop-offs.
The platform limits improvements
When current technology makes it difficult to fix performance, conversion or integration issues, it may need to be optimized or replaced.
The digital journey doesn't end when someone visits your site
We analyze the touchpoints that influence the customer journey, from visibility through to purchase, booking, inquiry or follow-up.
Find
Google, search engines and AI-powered answer environments.
Browse
Performance, mobile experience, site structure and content.
Convert
Purchases, bookings, forms, WhatsApp and quote requests.
Retain
Customer support, follow-up, post-purchase and repeat interactions.
What we analyze
Different problems require different approaches. We assess the digital journey based on your site's goal: generating sales, bookings, inquiries, quotes or other commercial actions.
Digital Visibility
We analyze whether potential customers can find your business and whether your site properly responds to relevant searches.
View Digital Visibility →Experience & Conversion
We identify issues preventing visitors from moving toward an inquiry, booking, contact or other relevant action.
View Digital Experience →eCommerce
We evaluate the full purchase process to detect friction before, during and after checkout.
View eCommerce →From identifying the problem to fixing it
The diagnosis doesn't determine who implements the improvements. We deliver findings, priorities and recommendations so you can move forward.
Implementation by your team
Your team or vendor receives the action plan and recommendations to carry out the improvements.
Guided implementation
Your team makes the changes while NebulaPixel reviews the implementation, runs tests and validates results.
Implementation by NebulaPixel
We can execute the agreed improvements when the project requires technical support, optimization or direct changes to the site.
When optimization isn't enough
If the current platform limits the necessary improvements, we assess whether a redesign or new solution makes sense. The recommendation comes from the diagnosis — it's not a condition for working with NebulaPixel.
Journey assessment under real conditions
Metrics identify technical issues, but they don't always show what happens when a real person tries to browse, inquire, book or buy.
Depending on the project scope, we combine technical analysis with hands-on journey testing to detect friction, errors and drop-off points.
Navigation and performance
We review site behavior across different devices and journey stages.
Forms and contact channels
We test inquiries, forms, WhatsApp and other channels when they're part of the process.
Bookings and requests
We assess the steps needed to complete a booking, request information or initiate a quote.
Purchase and checkout
For eCommerce, we can place real orders to evaluate the full process from product selection through payment.
Support and post-purchase
When the scope requires it, we evaluate response times, follow-up, delivery and post-purchase experience.
Real purchase testing across markets
We currently conduct real purchase tests in Argentina, Bolivia, Chile, Colombia, Paraguay, Peru, Costa Rica, Mexico, United States and Spain.
What the client receives
The outcome goes beyond identifying what isn't working. We document the issues found, their impact, what to fix and in what order.
Documented findings
A detailed account of the issues detected and the journey stages where they appear.
Evidence
Metrics, tests and observations supporting each finding where applicable.
Prioritization
Issues are classified to distinguish what needs immediate attention from what can be addressed later.
Recommendations
Concrete guidance on what to fix or review, with the level of detail needed for each project.
Action plan
A roadmap to organize implementation — whether with your own team, a vendor or NebulaPixel. The information is yours to use independently.
Insights
View all →
Is your site delivering the results you expect?
Tell us what's happening and what your site should be achieving. We'll review your case to determine how we can help.
Tell us your problemHave a general inquiry? Contact us